Welcome back! This week’s post started off as a very quick musing on something I became interested in during my thesis but had ended up as a dead end. So, I very quickly wrote a ‘short’ post on it, thinking I might just think through some of the issues. Of course, this short post is now a bit of a long read, as I keep thinking of further avenues to investigate and it’s turned out much longer and more intricate than expected. It is now something of a thinkpiece on my own history practices as well as a specific site. But I hope it’s enjoyable for its dive into mid-1800s Melbourne during the goldrush years, layers of urban history, and some of the sources that we look at when doing this type of research.

During the research and writing of my thesis, there were a few arcades that bothered me. With some I couldn’t figure out if they’d been arcades in the nineteenth-century or had been modified in the twentieth. Still others bore the name ‘arcade’ and were mentioned in the newspapers but I was uncertain, if there were no descriptions, that they were the type of arcade on which I was focusing: with shops running along a central promenade (and usually a glass roof). In colonial Australia, the word ‘arcade’ was used for these types of buildings but also others, including large furniture or mixed business shops and, famously, for the Coles Book Arcade in Melbourne.

And then there was the Victoria Arcade in Melbourne. Early on in the research I came across this beautiful image (above) in the State Library of Victoria, depicting a beautifully ornate arcade, with some inscriptions.

Victoria Arcade, now erecting in Bourke Street East

Wharton & Burns Architects & Surveyors
30. Collins Street Melbourne

John Black, Proprietor
J.S. Campbell & Co., Lithographers

It also has a small ‘handwritten’ signature identifying the artist: STG – for Samuel Thomas Gill – and the date [18]53.

ST Gill, Victoria Arcade, Bourke Street East, Melbourne, 1853. SLV, H2087

Three years later, ST Gill, would go on to do a small sketch of the Queens Arcade and was to become a well-known and prolific chronicler of goldrush Victoria, including its urban environments. Even later, he would do another lively street scene in front of the Royal Arcade, completed in 1870, also on Bourke Street.

Possibly a companion or slightly earlier piece to that of the Victoria Arcade is another lithograph by Gill (below), also dated 1853, of Black’s Tattersalls Horse Bazaar on Lonsdale Street.

ST Gill, Tattersalls Horse Bazaar, Lonsdale Street, Melbourne, 1853. SLV, H2156

These two artworks demonstrate a grandeur and elegance that Melbourne entrepreneurs and officials were at pains to emphasise during this period, as they tried to ‘improve’ and ‘civilise’ the fledgling city. In reality, Melbourne at the time was far from this, with a rapidly expanding population due to the goldrush. Many still lived in the tent encampment south of the Yarra and other temporary structures, as well as portable (kit) iron and wood buildings imported from England, were erected to provide residential premises; the city was a building site, as the construction tried to catch up with the needs of the population.

Seeking to take advantage of this was entrepreneur John Black, born in Lancashire of Scottish ancestry. He arrived in Australia around 1852, likely drawn by the lure of the goldrush. Having worked for a London merchant prior to emigration, he promptly set up carrying goods between the goldfields, Geelong and Melbourne (Gibson-Wilde, 25). An advertisement in Pierce’s Commercial Directory from 1853 shows that he also had ‘stores’ on the goldfields, likely supplying a wide mix of needs for miners including food and equipment.

Goldrush immigrants often made more from businesses such as this than they ever would from gold and it appears that Black made a solid fortune in a short time. On 1 November 1853 John Black (as well as a man named Edward Gilbert) obtained an auctioneer’s license in Melbourne, likely in preparation for his two new ventures: the horse bazaar and the arcade.

Pierce’s Commercial Directory, 1853. State Library Victoria
John Melton Black, c1866–1867? Townsville City Libraries via Flickr

Black probably commissioned Gill to make the images of Tattersalls and the proposed Victoria Arcade when one or both buildings were in the planning stages. The Argus reported on the completed horse and cattle bazaar on 14 November 1853, noting it was an arcade-like structure “used for an hotel, livery stables, auction mart, cattle-yards, coach-house, warehouse for vehicles &c” (14 November 1853).

An advertisement from the Argus on 4 November 1853 tells us that plans for the arcade were publicly displayed in the finished bazaar for prospective tenants to view.

VICTORIA Arcade.—Parties requiring Shops in the new Arcade, Bourke street, are requested to apply early. The plans are to be seen at Tattersall’s Bazaar. Lonsdale street east. (4 November 1853, 8)

The Illustrated Sydney News told readers in greater detail about this planned urban enterprise:

COLONIAL ENTERPRISE.—Spacious as Mr. Black’s new Tattersalls, in Lonsdale and Bourke-streets, undoubtedly is, and creditable alike to the proprietor and the colony, it will be thrown completely into the shade by a new arcade which the same spirited speculator is about to erect as a continuation of the new Tattersall’s.

Immediately opposite, and running in a straight line, is the full acre allotment, the property of Mr. [O’]Sullivan, the timber merchant, and this gentleman has leased it to Mr. Black for eighteen years, at a rental of £3000 per annum. On this acre Mr. Black has bound himself down, in a heavy penalty, to erect an immense arcade, to consist of two-storied shops, forty feet high.

The two end buildings leading into Great and Little Bourke-streets, respectively are to be each four story houses; the whole is to be roofed with corrugated iron, and entirely finished by the 1st of April next. Every house is leased already at £250 a year (serving for both residence and business premises,) the tenants each paying down a bonus of £1000 on taking possession. This will probably be the most gigantic undertaking entered into by one individual south of the line. (26 November 1853, 4)

Until I found the Gill Victoria Arcade lithograph, my research suggested that no other building of this type was built in Melbourne between the Queen’s Arcade in 1853 and the Royal Arcade in 1869–1870 (one newspapers made a point of this lack when discussing the latter!).

An arcade named the Victoria – more properly the Victoria Arcade & Academy of Music – was later built on Bourke Street East in 1877, almost opposite the site slated for the 1854 Victoria Arcade. In addition to an arcade with shops, it included a theatre. This later became known as the famous Bijou, which ultimately had greater longevity than the arcade itself. While that is a story for another time, it confused me quite a lot when I found the 1853 Gill image. It was very common in nineteenth-century newspapers to not give a street address, so I wondered, was this an earlier iteration of that arcade? But it could not be as it was clearly identified as being on the opposite site of the street.

I then found a couple of newspaper reports in the 1850s that mention a Victoria Arcade as though it was completed: one year after it was first announced, we see a classified for a ‘Cook-shop to Let, with Fixtures Complete’ is identified as ‘next the Victoria Arcade’ (Argus, 10 November 1854, 3), while Chapman’s Music Warehouse is mentioned at Victoria Arcade a week earlier. Unfortunately, these seem to be simply mistakes of naming: Chapman’s, which was still in existence in the mid-1890s, was definitely located in the Queens Arcade, as many advertisements attest. It seems it would be an easy confusion, the Queen of the eponymous arcade of course being Victoria.

So what was happening here? Was the arcade built or not?

One fabulous source for identifying early buildings and their construction dates in Melbourne are the wonderful leather-bound volumes of building notices from the Melbourne municipal council, now held at Public Record Office of Victoria (PROV). They’re a little tricky to use and it doesn’t help that usually there often only a street name and not an address for these proposals, in the first two volumes at least.

When I delved into them (and it was wonderful!), I found some hints. In the first volume (1850–1853) I located a notice – 1118 for the year – ‘To build a Horse Bazaar’ on July 8 1853, with John Cotter named as builder for owner, John Black. On the next page, we are informed that works had commenced and the fee charged was £4.

John Black’s notice to build a horse bazaar, 8 July 1853. Public Record Office Victoria, Building Notices Register and Index (VPRS9289), VPRS 9289/P0001/1, 10/01/1850 – 18/08

But nowhere in late 1853 or early 1854 did I find a mention of a Victoria Arcade (although the Queens Arcade did appear in 1853). In the second volume, though, on 1 June 1854, Black’s name appears in the book at the head of another venture, with the notice of intent ‘to build a theatre’ on Bourke Street. This was the famous Theatre Royal, which opened very late in 1854, renowned in Melbourne until its last performance in the 1930s, but likely partly the causes of Black’s insolvency in 1855.

John Black’s notice to build a theatre, 1 June 1854. PROV, Building Notices Register and Index (VPRS9289), VPRS 9289/P0001/2, 18/08/1853 – 31/07,

Looking at other evidence, it becomes clear that the theatre was in fact built on the site slated for the proposed the Victoria Arcade in the Gill image, only 12 months after initially announcing the construction of the arcade.

An amazing c1860 map (known as the ‘Bibbs Map’) has been digitised recently in super high res and added to the City of Melbourne’s wonderful mapping site, with plans and aerial shots of the city layered over time. In it we can see that the Horse Bazaar and Theatre Royal ran in a straight line from Lonsdale to Bourke streets, just to the east of Swanston Street. We also know from the Illustrated Sydney News article above that the Royal was located on the the block of land where the arcade was to be constructed.

‘Bibbs’ map of Melbourne, c1860 (detail) showing Tattersalls Horse Bazaar at c222–230 (in blue) and Theatre Royal at c209–233 (in pink) Little Bourke Street. City of Melbourne Art and Heritage Collection, 1646167. This version is from City of Melbourne’s site maps.melbourne.vic.gov.au
‘Bibbs’ Map, c1856, showing Tattersalls and Theatre Royal. PROV, VPRS 8168/P3 Historic Plan Collection, Unit 46, MELBRL 12 Melbourne: [Melbourne. n.d.]

An earlier version from c1856 above, is also available in high resolution at Public Records Victoria, showing both buildings in greater detail, and its history is discussed in my colleague Barbara Minchinton’s article in PROV’s journal, Provenance.

I’ve not yet located any article that indicates that any decision was made to abandon the arcade nor construct the theatre. Perhaps these will turn up one day – I’ve not given up searching but it’s highly likely Black did not want to make a pronouncement about the change in his plans.

One advertisement for the sale of a partially completed ‘New Theatre’ in October 1854 is likely the Theatre Royal, as is the call for tenders for the completion of a theatre in early December. But the first mention of it definitely as Theatre Royal that I’ve found so far in the papers is the announcement on 22 December for its opening the following day.

On 23 December the theatre opened but in an incomplete form, with just the entrance buildings and promenade entry completed. That day the Argus advertised the ‘GRAND OPENING of the Lower Saloons and Superb Entrance Hall to the New Theatre Royal, Bourke-street east’, featuring performers such as Mrs Hancock, Miss Octavia Hamilton and infant pianist Miss Minnie Clifford, and performances continued in the promenade – Black perhaps needing to recoup some of the money already outlaid on his building ventures.

Theatre Royal, Melbourne, c1859? Photographer unknown. Copied? by Sears’ Studios, 1933. State Library Victoria, H20742

Looking at commercial directories is also a way to trace the development of buildings in the city. State Library of Victoria (SLV) and University of Melbourne have the well-known Sands & McDougall directories online for a selected number of years from 1857 to 1974 but all are too early for this conundrum.

So, I visited SLV and the helpful staff in the Newspapers & Family History Reading Rooms to investigate the earlier directories – held on microfiche. In Joseph Butterfield’s directory for 1854 (which would have been prepared in late 1853 or early 1854), there was no evidence of Tattersalls or an arcade. But the former appears in the same directory for 1855, named Tattersal’s (sic) Repository and Tattersalls Hotel, as does the Theatre Royal at 73 Little Bourke Street East as ‘New Theatre and Hotel Building’.

It was in fact not until mid-1855 that the theatre was fully completed and finally opened on 16 July. A large article singing its praises appeared in the Argus the week before:

As this magnificent Temple of the Drama is announced to be opened for the first time on Monday evening next, a narrative embodying the history of the edifice, and a description in detail of what has already been effected, may be interesting. … Mr John Black … notwithstanding many impediments which have periodically opposed themselves to the work he took in hand, has now the satisfaction of seeing his design practically carried out. (10 July 1855)

The article praises Black’s vision for the theatre – completely omitting that the site had once been slated for an arcade only 18 months previously. It tells in detail of the architecture and fittings and compares the building to London’s Covent Garden and Drury Lane theatres and the expenditure of £60,000 in its construction (an amount equating to perhaps 9-10 million Australian dollars today).

So, why abandon the arcade idea? Did the cost of the building proposed in the first Gill image prove prohibitive? Did a theatre seem like a more secure return for Black’s outlay? Perhaps with the opening of the Queens Arcade in December 1853, there was insufficient interest in another similar edifice? Ultimately, it was probably a sound decision; the Queens was not a huge success and was converted to a hotel and dining rooms by around 1860, while the theatre lasted in some form for another almost 80 years.

Much of documentation related to the parcel of land since 1851, several years before Black built the theatre, are preserved in the Coppin Collection at State Library Victoria (SLV). Possibly one of the most famous nineteenth-century Australian actors and theatre entrepreneurs, George Coppin, took over the Theatre Royal from Black in 1856. The collection include leases and mortgages, not just for the theatre but also for the lots on which Tattersalls stood.

Prior to March 1854, fellow auctioneer Edward Gilbert took over Tattersalls from Black, possibly to free up funds for Black to build the theatre, and documents related to a mortgage between the two for that land and the Tattersalls business is also contained in this collection. They also show a number of varied interests in the theatre by a number of other Melbourne businessmen. These documents show and intricate and complex shuffling of money to try and finance new buildings in the rapidly growing city.

While the theatre itself was long-lasting, the financial woes of the colony likely caused issues for a number of those invested in both it and Tattersalls, including Black. The same article that praises the new building goes on to indicate that the financial troubles over the past year had made the work difficult. Following the exuberance of the first years of the Victorian goldrush, in 1854 a recession hit, causing significant unemployment (Broome 1984, 87), and this downturn seems to have been blamed for the slow construction of the theatre. As Dorothy Gibson-Wilde notes, several days later, Black was accused by letter writers in the Argus of underpaying workers and owing money to contractors (Gibson-Wilde, 2009, 108). But this was the least of Black’s troubles.

A humorous cartoon from Melbourne Punch, 2 August 1855 depicts the Theatre Royal box office, as ‘Mr Fastemanne’ invites two ladies to the theatre. Drawn at the same time many associated with the Theatre were in financial trouble, this perhaps was also a subtle hint at those problems. Artist: Nicholas Chevalier. Engraver: Frederick Grosse. SLV, MP00/00/56/73

We can see from the documents at SLV that huge sums of money were involved in developing both Tattersalls and the Theatre Royal, and that they inevitably bankrupted several people involved with them. The original mortgage above, was in the amount of almost £35,000 that Gilbert would owe to Black, who had spent considerable money on the Tattersalls buildings, and the theatre purportedly cost £60,000.

Gilbert almost immediately tried to lease and then sell the Horse Bazaar and, by June 1855, its abject failure resulted in his insolvency. Losses on the Bazaar totalled over £13,000. In one insolvency hearing in November that year, the Commissioner noted:

the insolvent had placed the whole of his capital in the speculation of Tattersalls, which speculation had unfortunately turned out an entire failure. (Argus, 12 November)

At the same time, Black was also declaring insolvency. While this has been blamed on the expense of the building the theatre and the fact that Black probably wasn’t the best theatre manager, it certainly should also be attributed to the economic downturn. Gilbert’s insolvency report in fact made specific mention of

the period when the insolvent took possession of Tattersall’s Horse Bazaar. The colony at that time was in the very height of prosperity. Speculation and enterprise were driving men on to undertakings of inconceivable magnitude; and there is no doubt that the insolvent was inoculated with the spirit of the times, and with his capital at hand aspired to become the master of a building which presented at that moment a princely fortune. (Argus, 23 August 1855)

But it also seems that those with vested interests in the business blocked him from selling it to Coppin earlier, when he might have broke even. For several years, the shadow of the failure of Tattersalls and Theatre Royal, followed others – also resulting in the insolvencies of Gilbert and Black’s solicitor, Frederic Bayne, who had taken on Black’s interests following the latter’s insolvency, and of John O’Sullivan, to whom Gilbert’s mortgage from Black had been transferred in 1854 (and who is listed as Tattersall’s proprietor, together with E Gregory, in the directory mentioned above).

Black himself got back on his feet, becoming manager of the new Princess Theatre on Spring Street for several years. Later, he moved to Queensland, where he became the founder and first mayor of Townsville, before returning to England in the late 1860s and dying wealthy man in London in 1919 (Gibson-Wilde 1982, 2009).

One of the documents related to the mortgages for the Theatre Royal. Between John Black, John O’Sullivan and Richard Rastall, 3 July 1854. State Library Victoria, Coppin Collection, MS SEQ 8827 BOX 13/3

Despite these beginnings, George Coppin was to make a great success of the Theatre Royal. He put on successful entertainments there for the rest of the nineteenth-century. Although the 1854/5 version was destroyed by fire in 1872, Coppin rebuilt a newer and even more impressive edifice immediately after and the theatre remained a popular Melbourne entertainment spot until its demolition in 1933.

Reading between the lines of these articles, and their silences, does make me wonder if the façade buildings of the theatre were, in fact, originally intended as the front of the arcade, although with modifications to the design. If we look at the images of the original theatre, we see that similar arched windows/entries planned for the arcade are also seen in the theatre entrance building. The centre entrance to the vestibule also mirrors that of the arcade, but with a square rather than curved arch. It also has not only wooden doors on the vestibule entrance but iron gates similar to those planned for the Victoria Arcade and which were common to buildings of this type.

I’ve been pondering this possibility for a long time and have really not come to any concrete conclusions. There were always more and better documented arcades to discuss in my thesis. But this is another rabbithole that I’ve jumped into the last couple of weeks and has led me down an archival adventure to be sure!

Perhaps other sources will also give an idea, such as diaries or letters from the period. I’ll also potentially do a systematic read through the newspapers for this year, rather than simply doing keyword searches in Trove. A few issues arise with searching online newspapers that mean you’ll never be quite certain to capture everything. One is that you inevitably come up with thousands of many options when searching, especially for the word ‘arcade’ or ‘Victoria Arcade’ or even ‘Victoria Arcade’, ‘John Black’, ‘Bourke Street’. Another issue is that often the quality of the printing of some original papers means that the OCR (Optical Character Recognition) doesn’t recognise everything accurately (hence Trove has an army of volunteer editors to correct the final results).

So, that’s where I’m at with it right now with this work-in-progress. When I do a bit more digging, I may have an update.

A postscript though: there is a twist in the fate of the site itself that might have had Black wryly shaking his head. After the Theatre Royal was demolished in 1933, the valuable site saw the construction of the large Mantons department store in modern Art Deco style. This business was eventually taken over by GJ Coles in the 1950s. The facade of Mantons was covered over and it was occupied by a succession of variety stores owned by the parent company of Coles-Myer : Coles Variety, then Target and, in 2021, KMart.

At some point during these changes, probably around 1994, renovations to the building included the formation of an arcade running through from Bourke to Little Bourke and, although modern and utilitarian, it runs just slightly to the left of where the promenade of Black’s planned arcade would have.

Exterior, Manton’s drapers, 226-236 Bourke Street, Melbourne, Lyle Fowler, c1952 H92.20/4125
Kmart Centre arcade looking from Little Bourke Street end, 2024. The Royal Theatre (and site of the Victoria Arcade) would have been where the main Kmart store is now. Photographer: Nicole Davis
Sign on KMart’s entrance about the site, 2024. The image is actually incorrect. This is not the Theatre Royal but the adjacent Hoyts Esquire/Deluxe movie theatre, later Mantons department store. Mantons later bought the Theatre Royal site to extend their store and built the the new Deco facaded building next to this Federation edifice. (Cooper 2020)

Eastern Arcade, Bourke Street, Melbourne, 1875, with banner for US Minstrels and images depicting the players. Photographer: NJ Caire/Anglo-Australasian Photo Co. State Library Victoria, H84.3/11

The Queen’s Arcade on Lonsdale Street in Melbourne, after renovations, reopened to great fanfare in March 1856, with a military band and a fountain of eau de cologne supplied by arcade fancy goods’ dealer Levy Bros, as well as

musical entertainments … varied by the performance of a powerfully toned apollonicon [a large barrel organ], which is intended in future to play at stated periods during the day, and thus prove a continual attraction to the passer-by to make use of this elegant avenue as a lounge


Age, 17 March 1856, 4

Arcades are often thought of purely as places of commodity exchange or places to eat and drink, with retail shops and tearooms often the focus of discussions both popular and academic. As I argue in my thesis, the arcades in fact reflected broader social and cultural aspects of urban life, with a wide variety of entertainments, including theatres, dance halls, hotels, balls and music in the promenades, and amusement parlours. As I note in Chapter Five, following James Lesh, arcades ‘catered for colonial Australian thirst for “amusements, performances and hospitality: novel forms of leisure and entertainment”[1] that were part of the global experience of modernity, many of which they might find within’ [2].

The entertainments in the arcades ranged in type. While there were more refined shows, such as art shows and elegant balls, displays at the ‘cheap amusement’ end of the spectrum were also found in these buildings, demonstrating the appetite for ‘new and innovative entertainments, many of which utilised new technologies in their presentation’ [3] but might also utilise the fantastical or seemingly strange to amuse patrons. While spectacle was a key component, these amusements might also be considered educative, about current or historic people and events, or new ideas and technologies.

The Queen’s Arcade was a regular site of such amusements, which also might play at other locations around Melbourne and Australia. These included models and panoramas of current events, such as important moments and sites in the war in the Crimea in the mid-1850s, including a model of the Sevastopol and Kronstadt naval bases, as well as St Petersburg. In 1855 and 1858, there featured an ‘exhibition of dissolving views‘ using a calcium light to project photographs, in the first case, including ‘places such as the Arctic regions, Turkey, Italy, Netley Abbey, and Walmer Castle‘, with the commonly applied entry fee of a shilling for adults and children at sixpence.

In the Eastern Arcade in Bourke Street Melbourne, there were a variety of such cheap amusements, as well as businesses that straddled the line between entertainment and health and wellbeing, such as phrenologists and fortune tellers. As these latter characters are the focus of the work of other scholars [4], I’ll focus here on the other amusements present in this building, but in another post, I might talk about these people in other arcades!

One of the other business-owners in the building also thought of innovative ways to attract people to the building. In 1879 fancy goods dealer Isaac Solomons hosted the Great American Pantechnetha in conjunction with a fancy bazaar, which featured panoramas of ‘the Prussian & Russian wars and views of the principal cities in Europe – surpassing anything ever seen in the Australian colonies’. He also later paid Dominick Sonsee, ‘the smallest man in the world’, to appear and hold an ‘at home’, where he chatted with visitors about politics and current events. Sonsee later, however, took publican Thomas Bentley to court over non-payment of the fee from Solomons, which Bentley had allegedly accepted on Sonsee’s behalf but not passed on, with newspapers rueing that Sonsee had been taken advantage of and portraying him in a pitying light.

 

Carte de visite advertisement for appearance of Dominick Sonsee at the Eastern Arcade, c1880.
Photographer: William Burman. National Portrait Gallery, 2014.5

The Eastern Arcade also had two dedicated entertainment spaces which featured entertainments such as the US Minstrels and Lady Court Minstrels (the latter also played at the Victoria Arcade & Academy of Music in 1884), and Kate and James Kelly, siblings of bushranger Ned, who held a rather grim entertainment where patrons could see and talk to them for one shilling prior to their brother’s execution in November 1880. In the same arcade in 1914, Seattle-born George and Leo Whitney, who had been leaseholders of Luna Park, Melbourne, opened the Joy Parlour amusement arcade in nine of the arcade shops, ‘entertaining hundreds of people both day and night with all kinds of amusement and picture shows. … Beautifully lit with electric light, and music always‘. According to the oral testimony of George K Whitney, his father (also George) ran the shooting and amusement section of the arcade, while his uncle ran the photography studio, before moving back to the US in the 1920s.

Bourke Street in the area of the arcade was well-established as the heart of Melbourne’s popular entertainment during the late 1800s. The atmosphere was beautifully described around 1912 by future journalist, Hugh Buggy: ‘a non-stop vaudeville show … [with] its music halls or “academies” of music, its billiard parlours, its shooting galleries, and a waxwork chamber of horrors … it was the heart of Theatreland and the stomping ground of sports.'[5] Both the Eastern and the Victoria Arcade and Academy of music on the next block contributed much to this atmosphere. These entertainments and others at the Eastern Arcade show that the life of the surrounding streets entered the once-imagined refined confines of the building and may have contributed (along with larrikins, phrenologists, fortune tellers, theatre connections, and murders) to its poor reputation from the 1890s to 1920s.

Grand Arcade (second from corner at left), c1889. Photographer unknown. State Library Queensland, Negative: 100723

Heading north to Brisbane, Henry Morwitch’s Grand Arcade, which seemed to have a regular program of public events, hosting ‘a variety of entertainments and amusements on offer ranging from carnivalesque to the refined’. [6] In 1889, it featured a sideshow-type performer, Fedor Jeftichew, who experienced hypertrichosis, leading to excess body hair, billed as ‘Jo-Jo the Russian dog-faced boy‘. Demonstrating the transnational movements of so many of these entertainers across the globe, Russia-born Jeftichew toured England, Europe and Australia, originally with US showman and circus owner, PT Barnum, who satisfied the public appetite for shows featuring those advertised as ‘monsters’.

Shows that incorporated or featured new technologies also took place in the Grand, including Woodroffe’s glass-blowing exhibition in 1889. Born in the US, Charles Woodroffe exhibited in the States before coming to Australian in the 1860s under the patronage of entertainment entrepreneur George Coppin. Woodroffe’s shows featured glass-blowing combined with technologies such as steam engines made from glass. These shows were popular travelling entertainments and we see Woodroffe exhibiting throughout Australia, as well as presenting his more scientific glass aparatus at international exhibitions. The glassblowing shows were part informative and part show and, as Rebecca C Hopman tells us, ‘delight[ed] spectators with lampworking displays, fabulous models, and tables crowded with glass trinkets’. [7] In 1897 and 1898, new technology again featured, when Lumiére’s cinematograph of moving pictures was exhibited, producing images of the Queen Victoria’s Diamond Jubilee and the Melbourne Cup, as well as ‘other exciting events’.

Description of Charles Woodroffe’s show in Maryborough, Queensland. Maryborough Chronicle, 30 August 1887, 2.
Poster for Woodroffe’s brother’s show in Utica New York, 1881. Rakow Research Library Special Collections, Corning Museum of Glass, Flat Files (Unit 31, Drawer 6)

Like those in Melbourne and Brisbane, Sydney’s arcades also hosted a variety of similar amusements. From October 1893 to around December 1894, the basement of the Strand Arcade played host to the Crystal Maze Palace of Amusement, in the Strand Arcade basement. The newspapers tell us that it included entertainments such as ‘Madame Paula, the scientific palmist’, a mirror maze, and mechanical novelties, gaining ‘a large measure of popularity as a holiday resort‘. The next year the arcade had a model of the Tower of London made entirely of cork (one million pieces!), and from 1896 to 1897, Sawyer’s Australian Waxworks, featuring celebrities of the day such as Sarah Bernhardt. These exhibits attained popularity in the nineteenth-century with contemporary and historical personalities rendered in wax, arguably the most famous today being Madame Tussauds, with branches all over the world (including Sydney). Waxworks seems to have tried to attract broad audiences, being advertised in numerous newspapers, including the Guang yi hua bao/The Chinese Australian Herald.

While these are just a snippet of the types of ‘cheap amusements’ that could be found in the Australian arcades in the nineteenth and early twentieth centuries, they demonstrate the diversity of the types of entertainments that were available. Their presence indicates that arcades were not just sites that would attract the town elites but had a wider class of visitor. While the Eastern Arcade spatially was embedded in Melbourne’s entertainment district, the Strand was in a more apparently refined location on Pitt Street, in the shopping heart of Sydney, although relatively close to the theatre district on King Street. The presence of such amusements widen our understanding not only of the types of businesses found within arcades but also their visitors, breaking down the idea that these buildings were only the preserve of middle-class or elite shoppers and tea-drinkers.

At the same time, these examples also give insight into the global exchanges that took place in the arcades beyond those of commodities. These travelling entertainers often hailed from North America, Europe or Britain, and elsewhere across the the globe, and travelled independently or as part of troupes, sometimes managed by entertainment entrepreneurs such as Coppin or Barnum. They utilised a variety of genres and techniques, including music and dance, as well as technologies driven by steam and electricity [8], wax modelling, and glassblowing in order to amuse and delight their audiences within the arcades.

Learn more

On 31 October 2023, Dr Alexandra Roginski, a fellow Professional Historians Association (Vic & Tas) member, and Professor Andrew Singleton from Deakin University are presenting ‘An Evening of Mystery in the Eastern Arcade: Phrenologists & Spiritualists’ at the Victorian Archives Centre and online. It should be a great talk, so book via Eventbrite! I’m so looking forward to it!

Footnotes

  1. James Lesh, ‘Cremorne Gardens, Gold-rush Melbourne, and the Victorian-era Pleasure Garden, 1853-63’, Victorian Historical Journal 90.2 (2019): 219–252. https://search.informit.org/doi/10.3316/INFORMIT.893493942124131.  
  2. Nicole Davis, Nineteenth-century Arcades in Australia: History, Heritage & Representation (PhD Thesis, University of Melbourne, 2023), 165.
  3. Ibid. 186.
  4. Alexandra Roginski, Science and Power in the Nineteenth-Century Tasman World: Popular Phrenology in Australia and Aotearoa New Zealand (Cambridge, 2022), in which she talks about the Eastern Arcade.
  5. Hugh Buggy, The Real John Wren (Widescope International, 1977), quoted in Otto, Capital, 47–48.
  6. Davis, ‘Nineteenth-century Arcades in Australia’, 192.
  7. Rebecca C Hopman, ‘Demonstrations Gain Steam’, Journal of Glass Studies 62 (2020): 281.
  8. See for example: Henry Reese, ‘”The World Wanderings of a Voice”: Exhibiting the Cylinder Phonograph in Australasia’, in A Cultural History of Sound, Memory, and the Senses, edited by Joy Damousi & Paula Hamilton (Routledge, 2017)

Other Sources & Further Reading

Mimi Colligan, Canvas Documentaries: Panoramic Entertainments. inNineteenth-Century Australia and New Zealand (Melbourne University Press, 2002).

Corning Museum of Glass, ‘The Grand Bohemian Troupe of Fancy Glass Workers|Behind the Glass Lecture’, 19 January 2019. YouTube.

Clay Djubal, ‘What Oh Tonight: The Methodology Factor and Pre-1930s’ Australian Variety Theatre (with Special Focus on the One Act Musical Comedy, 1914–1920)’ (PhD Thesis, University of Queensland, 2005).

Harry Gordon, ‘Buggy, Edward Hugh (1896–1974)’, Australian Dictionary of Biography.  

Andrew May, ‘Bourke Street’, eMelbourne: The City Past and Present.

Official Record Containing Introduction, History of Exhibition, Description of Exhibition and Exhibits, Official Awards of Commissioners and Catalogue of Exhibits. (Melbourne: Mason, Firth & McCutcheon, 1882), 434, 648.

Kristin Otto, Capital: Melbourne When it Was the Capital City of Australia, 1901–27 (Text Publishing, 2009), 47–75.

Henry Reese, ‘Spectacular Entertainments at Edison Lane’ (parts one and two), State Library of Queensland Blog, 20 December 2022.

Henry Reese, ‘Settler Colonial Soundscapes: Phonograph Demonstrations in 1890s Australia’, in Phonographic Encounters: Mapping Transnational Cultures of Sound, 1890–1945, edited by Elodie A Roy and Eva Moreda Rodriguez (Routledge, 2022), 60–77.

‘The Great Exhibition, 1851: Philosophical instruments by Deleuil 1851’ [photograph], Claude-Marie Ferrier, RCIN 2800038, Royal Collection Trust.  

Richard Waterhouse, ‘The Internationalisation of American Popular Culture in the Nineteenth Century: The Case of the Minstrel Show’ Australasian Journal of American Studies 4.1 (1985): 1–11.

Richard Waterhouse, From Minstrel Shows to Vaudeville: the Australian Popular Stage 1788–1914 (NSW University Press, 1990)

Richard Waterhouse, Private Pleasures, Public Leisure: A History of Australian Popular Culture Since 1788 (Longman, 2005).

Alexa Wright, Monstrosity: The Human Monster in Visual Culture (Bloomsbury, 2013), 84–85.

Queens Arcade Melbourne
Queen’s Arcade, Melbourne, Interior. St Gill, 1856. State Library Victoria

I know I’ve been very very quiet lately! I actually have lots of prepped posts but have been super busy over the last six months madly writing my thesis plus conference papers plus journal articles (this is good!). Today I’m writing Chapter Two and came across just the best advertisement for the Queen’s Arcade, placed in the newspaper in its opening days in October 1853.

Nineteenth-century newspaper advertisements were often entertaining and appealed to the reader through a variety of methods, including in this case … rhyme. It shows that the arcade’s owners, a consortium of well-off middle-class Melbourne businessmen, aimed provide a the wide variety and mix of tenants and produce for the consumer who visited.

Much like today’s modern shopping mall, everything shoppers desired could be found at the arcade – clothing and accessories, fabrics jewellery, musical wares, art materials, luxury consumables and onsite refreshment rooms. This gave them (ideally) no cause to go elsewhere, and the diversity and variety available seemed to place the new novelty of the arcade in an ideal position to become the centre of shopping and social life in Melbourne.

THE QUEEN’S ARCADE.

THE Belles and Beaux of Melbourne’s Town to aid,
What can be better than the Queen’s Arcade for
A pleasant lounge in summer’s sultry days,
Well shelter’d from old Sol’s o’powering rays;
And when the hot winds drive dust helter skelter
What place than this more cool and fit for shelter?
When the wet season makes our town a swamp.
The Queen’s Arcade is dry and free from damp;
And here the Melbourne belles may walk at ease,
And choose what rare commodities they please.
I’ll run them over with your kind permission
First, we’ve G. Goldsmith’s Bonnet Exhibition,
To suit complexions whether dark or fair;
Jewels and ornaments, both rich and rare;
Scents of all kinds, exquisite and recherche,
With papier mache, too, and gutta percha;
Drapery, hosiery, splendid silks, and satin,
With books in English, French, German, and Latin.
“Music hath charms to soothe the savage breast,”
And fewer bosoms. Here you’ll find the best
Quadrilles by Jullien, D’Albert’s waltzes fast,
The Arcade Polka, Winterbottoms’s last,
Bijouterie and articles of dress
On your attention, ladies, let me press,
That everything for widow, wife, or maid,
Is to be met with in the Queen’s Arcade;
And if the ladies’ smiles we only win,
Of course the gentlemen will soon drop In,
And they will find that them we’ve not forgot,
Havannahs and cheroots, a splendid lot,
With meerschaums, cutties, snuffs of every kind,
In short, all tastes will here be pleased; you’ll find
Rings, watches, pins, and studs in rich array.
Coats, trousers, vests of patterns neat or gay,
Canes, riding whips, and boots of patent leather,
With Mackintoshes to resist the weather.
To sum up all, an Universal Mart,
We mean to be a Gallery of Art,
And every exertion will be made
To please the public, in the Queen’s Arcade.
Refreshments of the best and choicest kind.
Will also be provided; you will find
Confectionery, pastry, jellies, ice,
Crackers, bon-bons, and everything that’s nice;
And taste it once, you’ll say such lemonade
You never drank but in the Queen’s Arcade.

The Banner, Melbourne, 7 October 1853 (via Trove)

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